Unproductive creativity: Hotel lamp switches

Dan Heath complains about too much creativity in the design of hotle lamp switches.

He writes:
Every lamp in a hotel room will have an on/off switch that’s different than the others. It’s a kind of intelligence test — my hand instinctively reaches under the shade for the switch, only to find that it’s on the base, or I’ll paw the entire lamp to discover that the switch is 6 inches down the power cord. Etc. In other words, I am constantly failing some kind of cosmic intelligence test. ....

It is hard to disagree.